The digital hotel revolution with NFT
4Ether – NFT New Years Eve
LEOCODE made history with the first NFT New Year’s Eve celebration in Europe!
Fascinated by the possibilities of NFT tokens, we took the digital hotel revolution to a new level. In an immersive celebration for New Year’s Eve, we brought the digital and physical worlds together. For the first time ever, users could bid on an NFT token in the digital space and make great memories at the same time!
The whole idea of the project was to launch the very first NFT Voucher for our New Year’s Eve party in Krakow.
In collaboration with the real estate company, DEHO, we ran a workshop on the possibilities of NFT and we defined a few ideas for project and tokenization of the Horeca Industry.
What we proposed to the client – our approach & methodology
We proposed a fast track approach and as we had little time; we decided to build a Website, NFT, and mint it on OpenSea within 3 weeks. We were in cooperation with a marketing agency to build awareness of the project and to educate the public about the utility of NFTs.
We had a separate Slack channel for communication and calls with the customer every other day. We had to coordinate the offer and website creation with multiple marketing channels to launch the campaign in mid-December 2021.
It went quite well with over 50 people signed up to our newsletter before we even had a launch date.
In the middle of December 2021, the auction started. There were more than 100 people visiting the auction site, with a good number of them bidding.
Finally, the winner was able to spend New Year’s Eve 2022 in a fancy hotel in Krakow!
Product Owners, Hotel Management
Techstack: what technologies were used & integrations