While we were working on our rebranding we had an important face-to-face meeting with the whole team. We discussed what makes our company unique. After few hours of brainstorming, it became apparent that the most valuable aspect that we provide is the ‘reasonable approach’. We realized that this is a real niche in the market.
As a company which is working with R&D we frequently need to decide if certain technologies are mature enough (and good enough) for our clients. There are always two possibilities. The first one is based on new technologies. We can say: go ahead, let’s do this! Sounds so exciting, right? Unfortunately, when you make such decisions lightly, it’s very likely that 9 months later you will end up needing to rewrite the whole application, completely from scratch. Another possibility is to use old, mature technologies which are extremely expensive but dependable. It’s not easy to maintain a good balance between these two approaches.
We believe that what actually distinguishes us is common sense. For example, 8 of 10 projects we consult regarding blockchain solutions get a negative recommendation. We’re not a hot-headed and sensitive organization, but we are careful to analyze the subject of development. Our experts take into account all suggestions offered – be they pros or cons.
We have decided that we don’t want to grow as the result of another company’s loss. The relationships we want to have with our partners is a win-win approach. Of course, we can see a great potential in digitalization in each of our customers’ markets and we would love to see them on these markets as a leaders. That’s how we see our role as their tech partner. We grow through their growth, and we feel extremely proud of the successes of the companies that have trusted us.
When we were thinking about these values above, the first animal which came to our mind was a lion. The lion is the king of all animals, responsible for others, and makes wise decisions. Our first thought that came to mind about lions was Mufasa from The Lion King. He is a symbol of wisdom, honour and bravery, and a hero from our childhood. Another inspirational character is Aslan from The Chronicles of Narnia – strong and caring at the same time. Considering these associations, it’s not hard to understand why it was the ‘king of the jungle’ who became our animal totem.
The decision of choosing the lion highly affected our company. The brainstorming we did helped us to understand who we are as a company and who we definitely don’t want to be. We elaborated on the need for a specific direction as an indispensable support for making decisions inside the organization. LEOCODE want to employ only the best, or people who are willing to become the best in their specialty. We believe that it is the company’s responsibility to support each team member so that they can improve their skills. It makes our organization stronger. That’s why we created our own educational centre on the internal e-learning platform called Simba. This is the place where we keep and expand our knowledge base.
Our values are a kind of signpost for us. However, we do not forget that in our company name, apart from the Latin word ‘Leo’, we also put the word ‘code’. LEOCODE accelerates its partners growth by using cutting edge solutions. We implement the automatization of processes and stimulate the costs of optimization by providing the highest quality software. Conducting these activities in the spirit of LEOCODE’s values became our mission in the IT market.